Miris Property Management is an estate agency focusing on long and short term rentals in Paphos area, Cyprus. The client was seeking for a new design for their online identity. Our collaboration started from the basics with planning and strategy. After deciding for the optimal approach for their market and the channels they will use, we started working towards implementing the designs. We designed their stationary(logo, business cards, invoice models, etc), banners for their ad campaigns and promotional videos for higher impact on their audience.
Client needed to refresh their brand identity. This included new logo, business card model, website and advertising material.
They were already using a website built on Joomla, but they only had editor access to it and it was not mobile friendly. Already familiar with a CMS system, their desire was to have a similar system for easy content management. We recommended, building the website on WordPress platform for its simplicity, flexibility and security. What came out after weeks of collaboration, was a website that fitted their design, functionality and marketing needs.
We have implemented easy and intuitive ways to add, modify or remove properties on the website with search engine optimization guides, automatic image resizing and watermarking for page speeds and better ranking. The website is SSL secured for privacy protection and linked to Google Analytics and Search Console for a better understanding of their audience. Based on analytics the client can optimize their marketing efforts and reduce costs to stay competitive on their market segment.
What we loved about this project? The challenge, complexity and great collaboration with the client. Refreshing a digital identity has the benefit of connecting all the designs in a fluent way for a stronger presence and impact. Below you will find some of our designs and links to the client.